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The Foundations

Learn how to establish solid foundations to get a headstart on building a successful business.

The foundations are one of the most important parts of your business and yet so many entrepreneurs skip this step or don’t spend enough time building strong ones.

So I’m super impressed that you’re here today. It shows that you’re serious about wanting to build a successful business and you don’t want to waste time learning the same mistakes that others as well as myself, have made in the past.

In this course, you’re going to learn:

1. How to Create Your Vision

You’ll learn how to create a vision that will inspire you, your team, staff members and customers. Plus you’ll learn why this is different to your mission statement.

2. How to Choose Your Values

In other words, what your company stands for. Did you know that not having values is a value?

3. How to Develop Your Legacy

You’ll learn how the end game applies to way you measure success, develop your road map and how it will shape you now to become the person you want to be in the future.

4. How to Identify Your Target Customer

Knowing who your business serves will help you determine your content, messaging and help you to build your brand. You’ll learn the step-by-step process in how to identify them.

5. How to Determine What Your Customer Needs

You’ll learn how to get insight into the problems that your customers have and the things that they most desire.

6. How to Know What to Sell

Once you know what your customers really want, the next step is learning what products and services are going to solve their problems and take away their pain.

7. What Makes Your Business Unique

You’ll learn one of the most powerful marketing strategies you can have in business. Without this you’re simply just another commodity and your customers are going to differentiate you based on price.

Let’s get to work on building epic foundations.

See you inside.


Your Business Engineer


Daniel da Silva Lay
Daniel da Silva Lay

Daniel helps business owners reach their full potential by thinking outside of the box. He has a reputation for achieving results and recently assisted a company grow their revenue from $250,000 to over $3,000,000 in under 12 months.

Daniel has a Bachelor Degree in Business as well as a Bachelor Degree in Engineering making him your very own "Business Engineer" in more ways than one.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

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